Zapier

What it does

Zapier is the plumbing of the internet: it connects 7,000+ apps so that when something happens in one, something happens in another. New lead in the form → added to the CRM → Slack notification → welcome email sent. No code, just "when this, do that" workflows called Zaps. It's how small teams automate like big ones.

Pricing that matters

Free gives you 100 tasks a month — enough to automate one or two real workflows and feel the leverage. Pro starts at $19.99 a month annual for 750 tasks, scaling up from there. The thing to watch is the per-task math: a chatty workflow can burn hundreds of tasks a month, and the bill follows the volume. As of Oct 2026.

Best for

Small teams and solo operators drowning in copy-paste between apps. If your workday includes "I manually move data from A to B," automate it.

The honest take

The app library is unmatched — if it has an API, Zapier probably connects to it. The catches: per-task pricing punishes high-volume workflows (do the math before you automate the firehose), and complex logic gets clunky compared to the visual builders. Start with your most annoying repetitive task and measure the hours.

Alternatives

Make: pick this instead if you want visual scenario-building and more operations per dollar. n8n: pick this instead if you're technical and would rather self-host than pay per task.